NEWS: Lomography Announces 400 ISO LomoChrome Color ’92 in 35mm, 120, and 110 Format

Lomography’s 30th-anniversary birthday celebrations continue with the announcement of a new color film! LomoChrome Color ’92 will be available in 35mm, 120, and 110 formats. With an ISO of 400 and wide exposure latitude, Lomography says this film can be used for a variety of applications and creative expression.

“A highly versatile and deeply distinctive film, at 400 ISO LomoChrome Color ’92 is suitable for use in all lighting conditions and the characteristic colors leave a subtle hint of nostalgia in the air. With a powerful film grain, this enticing emulsion appears soft and mesmerizing in the sun and brings a subtle, painterly look to your photos at dusk.” – Lomography

The color-negative film intended for C41 chemistry processing is new to the LomoChrome family but only as a limited edition. Lomography says due to the handcrafted nature of the film, no two productions will be the same but they promise to continue delivering and experimenting with future film productions.

Color ‘92 can be pushed or pulled and still retain a good amount of information. The film has a cooler pastel undertone while reds and yellows will pop.

“Produced using a unique color layering process and a one-of-a-kind color palette, this special construction works in harmony with the film’s rich grain structure for a burst of retro charm and classic analogue character.”

Lomography was created in 1992 in Vienna and has dedicated itself to experimental analogue photography. Through sales of film, cameras, lenses, and accessories, the team aims to help film photographers capture the world around them with creative gusto. Popularizing the Instagram hashtag #heylomography, the company has been instrumental in keeping film alive through the past couple of decades, especially the 110 format. At the moment, they are the sole producer of this mini film format. It’s great to see another color option for 110 film shooters.

“1992. What a time to be alive! The Berlin Wall had fallen, the Cold War was over and a whole generation was ready to break free. Fashion was daring, the music iconic and everywhere you looked creativity flourished – so much so that it’s still inspiring us to this day. The world was changing. People were breaking barriers, pushing boundaries and there was an unstoppable lust for life. Whether jumping around to the sound of Kriss Kross or rocking out to Nirvana and the smell of teen spirit, it was a time to feel alive. During this time of rebellious spirit, Lomography was born and a unique film recipe surfaced. Now, we’re bringing that unforgettable energy to the modern-day film shooter. Introducing: LomoChrome Color ’92 ISO 400 film. With accurate colors and powerful film grain, capture the limitless, intoxicating vibe of a time when anything was possible and join the analogue revolution!”

Find the new LomoChrome Color ’92 in Lomography’s online store here or at one of their stockists near you. A complete list of Lomography partners can be seen at this link here. Don’t forget to share your work posted online with Lomography and the community using the tag #heylomography!

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