Are those Lions Worn Out Yet? London’s No-Cost Adventures

By Danilo Leonardi

London was crowned the eighth most expensive city on the planet last year, according to Mercer’s 2024 Cost of Living Index. Still, even in the heart of this priciest place to live or visit, it is possible to find spots of amusement, and also culture, that cost nothing at all.

People-watching on Trafalgar Square, for example, could be considered one of the city’s greatest free attractions. From morning until well into the night, the square is alive with activity. Just steps away, you have the National Gallery and the National Portrait Gallery. While nearby luxury shops and fine dining cater to the affluent, these galleries make art accessible to all.

The grandiose, neo-classic architecture of the space.

Just like any metropolis, however, London is a city of contrasts. Beneath the privilege of the free access to culture, there are many rough edges. Right next to Trafalgar Square, a soup kitchen operates around the corner from the St Martin-in-the-Fields Church. And many of the workers who keep this part of London running (baristas, shop assistants, and cleaners) often struggle to make ends meet, with many not even receiving paid lunch breaks.

Climbed a lion, made a memory.

Free Attractions in the heart of the city

Trafalgar Square now feels more like an open-air living room, a place where public and private behaviour blur to some degree. Many people ignore do not climb signs as if they were mere suggestions, climbing the bronze lions regardless. Some may just as easily take a plunge in the fountains.

People-Watching and the New Rules of City Etiquette (or Lack Thereof?)

When people step away from the familiar gaze of home (whether that means family, hometown, or country) they seem to loosen up, as if the usual rules do not quite apply, at least not this time. One might wonder whether this carefree attitude is simply harmless fun, a little inelegant but nothing more, or if it signals a deeper shift in how people engage with public spaces in 2025 and beyond.

The World in the Square: Golden light and the base of the column.
Neon-green lion climb goes unnoticed by lapdog and mobile phone user.
A selfie in the golden hour.

The street theatre of Trafalgar Square: no tickets required.

Trafalgar Square is never just one thing. It is a stage. The people moving through it, locals, tourists, passers-by, are each engaged in their own moments of spontaneity. Some are lost in thought. Others watch the crowd. Some share an experience with others.

Some prefer the view from where the lion is.
Taking the high ground on Nelson’s plinth.
The plinth isn’t just for Nelson, it might be a spot to stop and think.
The plinth seems to be part of the playground.
Conversations may flow effortlessly when you’re sitting on the plinth, away from the rush.

In observing others, we observe ourselves. The figures we notice also say something about us. We are drawn to certain scenes for reasons we do not always realise. We choose to capture what reflects our own interests and assumptions. And what is it that we overlook?

“I was here, and the lion didn’t mind.”
“We were all here, and the lion didn’t mind.”
“Shhh! I stood on this thing.”

Adventurous

A young woman poses on one of the great bronze lions, obviously ignoring the warnings. She grins down, perhaps revelling in her “I was here” moment. She enjoys the spotlight, but maybe also the thrill of stepping beyond what is allowed.

Not quite supposed to be here, but then again, who could resist? Also, the magnification advantage of a 720 mm (equiv.) telephoto zoom.
A confident perch atop one Trafalgar’s silent guardians.  Photographed from the same position at the other side of the square.

Observant

A woman stands on the steps leading to the National Gallery, phone in hand. She seems to be photographing or video-ing, but the way she holds the phone, horizontally rather than vertically, suggests she is not in a video call. She is neither a participant nor a mere passer-by. She is collecting moments.

The World in the Square: watching life’s parade.

Carefree

A young man leaps into a fountain, gliding for a few moments beneath the cascading jets. As he prepares to climb out, water trailing behind him, he seems unburdened by judgment or consequence. There is, perhaps, defiance here. There is also the element of the showman. He performs for an audience, whether they welcome it or not.

A summer splasher.
The same summer splasher after some (frowned-upon) fountain fun.

Conversations

A conversation unfolds. The woman has made a remark that seems to startle the man in front of her. Security guards appear in the frame, their presence compressed by the long lens.

Two conversations, one space, each unaware of the other’s rhythm.
Surrounded by life, yet their attention seems to be on the screen.

A long way away, on the plinth of the Nelson column, two people are sitting next to each other. One tilts a phone at an angle, as if showing something.

The attention seems to be on the screen.

Devotion

Near the steps, a man wears an English flag like a cape, absorbed in his support for the national football team. The team itself will never know he is here. Perhaps he hopes to find fellow fans, to chant with them, to be part of a tribe.

National spirit on display: kitted out for the kickoff.

During major football events, Trafalgar Square transforms. Had England won the UEFA Euro 2024 final instead of finishing second, the space might have erupted into an impromptu carnival. Strangers would have come together in triumph, flags waving in a sea of red and white. Even in relative defeat, traces of that energy linger.

Painted up for football fever.

The Changing Square: Sunset and Photography Hotspots

As the sun sets, Trafalgar Square takes on a different character. Golden light reflects off the fountains, the façade of the National Gallery glows, and every silhouette is sharpened against the fading sky.

Sunset brings a warm glow to the square.

Isolation near the square

A person sits on the steps of St. Martin-in-the-Fields, and he is present yet distant. His book is open, headphones in place, as the city swirls around him. Whether a barrier against the noise or just a quiet pause, he remains still while the world rushes on.

Isolation surrounded by the noise.
“Not sure if I’m lost or if this is exactly where I should be.”
“I was here, in the evening.”

The Luxury of Free Culture: Art for All at the National Gallery and National Portrait Gallery

Unlike their counterparts in some of the global cities that occupy the upper echelons of Mercer’s Cost of Living Index, the National Gallery in London offers something remarkably rare: free access. On most days, you’ll see people queued up outside. Something is striking in such collective patience; even if some people are indifferent to the treasures inside, they are all united in the shared ritual of waiting.

Art lovers, leisurely idlers, the bored, and all in between: the National Gallery free entry pulls them in!

And the most beautiful thing is, that because there is no cost of entry, you do not need to commit to a full visit. If time is short, you can simply step in for a few minutes, take in something extraordinary, and be on your way. With the queues, this might take a little longer, but the possibility remains.

Rain-slicked streets lead straight to the National Gallery, where art and warmth await.

Nearby, the National Portrait Gallery extends the same invitation, offering free access to its collections as well. For all the tourists who might be indifferent, for all those who might just be passing through, the simple fact remains: you can visit, at any moment, without cost, and that, in itself, feels like a quiet miracle in a city so often defined by its expensive tastes.

Small is beautiful? My Fujifilm FinePix HS30EXR.

I took all the photographs in this article with the Fujifilm FinePix HS30 EXR, a camera built around its defining feature: a zoom lens equivalent to 24–720mm in 35mm terms (for the 24x36mm format). The lens achieves its impressive reach thanks to a small 1/2-inch, 16MP CMOS sensor, which keeps the body very compact. Most, though not all, of the pictures in this article were taken at the longer end of the zoom, and mostly in the evenings of sunny days.

The Fujifilm HS30 allowed me to shape my approach to photographing for this project by relying on the reach and compression of the camera’s long lens. I wanted to move away from the trend in urban photography that seems to favour the results achieved by using compact cameras with large sensors and short focal lengths. My intent for this project was not to document the world around me with a wide-angle view. I wanted to extract details from the broader tableau.

The Fujifilm FinePix HS30 EXR (10 images stacked for focus, taken with a Fujifilm X-H2s and a Fujinon 30 mm f/2.8 macro lens, cut to 4:3 aspect ratio to match all the other images in this article.)

The tools traditionally used for such selective seeing are the long telephoto lenses, the sort of equipment you see on the sidelines of sports or used for the natural world. I could not carry such burdens, but I still wanted their effect. The HS30, with its tiny sensor and powerful zoom, offered me a solution. It gave me the ability to isolate subjects, compress space, and observe from a distance. Of course, this came with some technical trade-offs. Digital noise was ever-present, and the camera, a low-end (mid-range?) consumer model designed to simplify photography, does not really offer direct access to settings, so it does require extra effort to guide it effectively.

Guiding the autofocus, for example, can be frustrating. Moving the focus zone around the frame takes multiple steps, and if the camera sits unused for a while, the button sequence can be easy to forget. The owner’s manual suggests using the focus-and-recompose technique, a method from the early days of autofocus when cameras had a central fixed point for autofocus. While this approach can work in a pinch, it quickly introduces depth of field issues, particularly at long zoom or with close subjects. The fully automatic autofocus selection delivers mixed results. As for completely manual focus, it is there, controlled via a fly-by-wire ring with magnification assistance, but it feels like something you would prefer to ignore.

As a small-sensor camera, it performs best in good light. Above ISO 800, noise becomes very noticeable, and higher ISOs are needed not just in low light situations, but any time faster shutter speeds are required by the long zoom. The multi-zone metering is generally accurate, but tends to underexpose by up to two stops when photographing in the evenings under streetlight, and when it is very sunny, it struggles with high-contrast scenes. The small sensor clips the highlights very quickly.

The camera comes equipped with an optimistic set of now somewhat outdated “smart modes,” bearing names clearly meant to inspire confidence: Anti-Blur, Pro Low Light, and Pro Focus. These were designed as a helping hand, smoothing over the limitations of the small sensor and offering reassurance to those users not familiar with photography. These modes work by blending multiple quick shots, much like today’s smartphones. These modes were supplemented by the EXR (Extended Range) technology on the sensor, a proprietary system that could combine pixels to enhance dynamic range, reduce noise, and improve overall image quality in challenging lighting. However, none of these enhancements affect RAW files, which is an advantage as I wanted to process the files and reduce noise externally. There is also a “Photo Book Assist” feature and a 3D photography mode, though the owner’s manual lists a link to a now-defunct online place for sending those images for printing.

The camera’s build is mostly plastic. The electronic viewfinder has low resolution with visible lines, but I found it very useful. The tilting back screen, by contrast, is of much higher quality. A hot shoe supports Fujifilm TTL flashes, and the camera can use the NP-W126(S) battery that is a common standard across a lot of Fujifilm gear. As for its design, the HS30 may not win over retro enthusiasts. Its mini-DSLR styling does not quite fit today’s trendy vintage aesthetic, and it lacks one of those coveted CCD sensors that some argue mimic film so well.

A Final Thought on Some Free Things to Do

Seasonal displays often brighten the square, showing the city’s diverse celebrations. Depending on when you visit, you might encounter a grand natural Christmas tree, an electric Hanukkah Menorah, or vibrant decorations for Diwali and the Lunar New Year. The square also hosts a variety of events, from screenings of football matches to concerts and political rallies. In the past, the Russian Old New Year has been marked here as well.

Creating a moment of art on the ground.
A simple invitation for everyone to follow the rhythm.

Despite its lively atmosphere, the square often feels more like a thoroughfare than a true destination. It is open, yet somehow uninviting. It is not a place to linger for long. There are few seats, no greenery, and the grand architecture creates a sense of formality rather than comfort. However, just a step away, the National Gallery and National Portrait Gallery remain free to all, thanks to public funding, their own commercial activities, and private donations. You can step inside these galleries at no cost. You could spend hours standing before masterpieces and appreciating that they are accessible to all, rather than locked away in a billionaire’s mansion or hidden in a private collection. If you are after impromptu entertainment, watch as the daring attempt to climb the lion statues, despite the signage, or take a spontaneous dip in the fountains during the warm season. Alternatively, simply pause and take in the sounds of central London.

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About The Author

By Danilo Leonardi
Danilo embraced the philosophy of always having a camera by his side because some time ago he realised that he cannot stop seeing pictures. He currently freelances as a photographer and videographer. He is also an instructor, and his learners tell him that they like the way he demystifies things for them. His interest in all things photographic started when his aunt Elsa gave him a Kodak Brownie Fiesta for his 5th birthday. Contact him via his Instagram @daniloleonardiphotography
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Comments

Michael on Are those Lions Worn Out Yet? London’s No-Cost Adventures

Comment posted: 08/04/2025

Couldn't agree more! There is so much happening on the streets of London, or. any large city.

Thanks for reminding us of the things that are available to us.
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Danilo Leonardi replied:

Comment posted: 08/04/2025

Thank you so much, Michael. I'm really glad the piece resonated with you. The city (any large city, as you point out) is a universe in itself. I like to think that in every large city there is always something of the ancient Greek polis, the city-state, in the idea of a shared space in civilisation where every passer-by plays a part and so much is constantly unfolding. Thanks again for taking the time to read it.

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David Pauley on Are those Lions Worn Out Yet? London’s No-Cost Adventures

Comment posted: 08/04/2025

Hi Danilo, thanks so much for this article and the great pictures. As a film shooter primarily, I don't work much with long lenses -- hard to hold the cameras steady and manual focus without a tripod. But your article makes a good case for it, a different kind of street photography. Nice to get to see the mosaic of Trafalgar Square too -- it looks pretty darned polished compared to public spaces in NYC!
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Danilo Leonardi replied:

Comment posted: 08/04/2025

Thank you so much, David, for reading the article and for your kind comment. Much appreciated. The superzoom equivalent for film, would perhaps be something like the Olympus IS 3000, and all-in-one camera with autofocus, though its reach tops out at 180mm on 35mm format (You could add a teleconverter at the end of the lens to have a touch more reach, though). I can completely relate to the challenge of using longer lenses on film. But yes, it's a different way of seeing, and it can open up some surprising perspectives in urban photography. And a large city always seems to offer a never-ending flow of moments to notice and photograph.

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Ibraar Hussain replied:

Comment posted: 08/04/2025

I’ve written an article on the iS-3000 to be published in May. And i can vouch for its abilities It’s very good with a tack sharp beautify contrast lens Great shot wide open at the long end (180mm) Relatively quick and very good AF And it’s a real SLR Tony would like that - chuck in some faster film and enjoy

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Danilo Leonardi replied:

Comment posted: 08/04/2025

I love this conversation, Ibraar. I mentioned the IS-3000 to David as a possible film counterpart to the digital super-zoom approach I used for the pictures in my article, so I was delighted to hear you agree, and also delighted to hear that you're publishing here a piece on the IS 3000. The lens is excellent, with a strong emphasis on sharpness and contrast. The barrel distortion at the wide end is noticeable but easy enough to correct once the images are scanned (this is just before the days of digital and any possibility of in-camera lens optimisation magic). The onboard flash is powerful, and the proprietary external flash is so beautifully designed. Although the camera feels a bit plasticky and is certainly not a flagship in the sense of the OM single-digit bodies, it's decently built and its design is wonderful. Even if the lens is not especially bright, as you say, fast film helps: the 3200 ISO black and white options or perhaps push processing. I look forward to reading your article in May, Ibraar!

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Ibraar Hussain replied:

Comment posted: 08/04/2025

I agree fully. There is some barrel distortion but it's a lovely lens, on portraits the out of focus areas are very very nice as well. And it's a proper SLR with spot metering a la OM4Ti and full control. Alternative would be a Viewfinder type with AF such as the Olympus AZ330 or Olympus AZ-300 Super Zoom/Infinity Zoom 300/IZM300 but as with the other iS cameras it has a shorter telephoto

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Danilo Leonardi replied:

Comment posted: 08/04/2025

Looking forward to your article on the Olympus. It’s that amazing idea of a camera that's built around a lens, that leads to a very ergonomic design (unlike all the other more run-of-the-mill "Olympi" with zooms you mention), and maybe not "retro" by today’s taste. With 35mm film, the format meant keeping the lens relatively short and not super-tele, for compactness. In the digital world, the Sony Cyber-shot R1 I used some time ago for the photographs in an article here in 35mmc follows the same thinking, short-ish lens because it's APS-C. The Fujifilm HS30’s reach, on the other hand, is all thanks to its very small sensor. Sometimes "small is beautiful."

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Ibraar Hussain replied:

Comment posted: 08/04/2025

yes agreed. I read your R1 article when it came out. I'm a fan of Kodak Digicams - the colors are fantastic. I especially like the rendering from the P880 - if you can find one in working condition you'll like that a lot! The other to look out for is the Z950

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Gary Smith on Are those Lions Worn Out Yet? London’s No-Cost Adventures

Comment posted: 08/04/2025

What a great article Danilo! You had a great premise, and your camera did a fantastic job at being invisible to your purpose.
Thanks for sharing!
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Danilo Leonardi replied:

Comment posted: 08/04/2025

Thank you, Gary, for your kind comment, and for taking the time to read the piece. I’m thrilled you enjoyed it. The camera and lens helped me feel a bit like a fly on the wall, which was exactly what I was hoping for. Thanks again for your encouraging words!

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Ibraar Hussain on Are those Lions Worn Out Yet? London’s No-Cost Adventures

Comment posted: 08/04/2025

Thanks man, what fond memories your photos evoke. Being an East Londoner, The West End is my favourite parts of London, many memories of being thrown in the water in Trafalgar Square by pranking mates! hehe!
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Danilo Leonardi replied:

Comment posted: 08/04/2025

Thanks Ibraar, that really made me smile. Sounds like you’ve got some fun stories, and getting thrown in at Trafalgar Square must have been quite the moment! Glad the photos brought back good memories.

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Tony Warren on Are those Lions Worn Out Yet? London’s No-Cost Adventures

Comment posted: 08/04/2025

Landseer will be positively spinning in his grave! And no pigeons on people's heads.
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Danilo Leonardi replied:

Comment posted: 08/04/2025

Thank you for reading the article and for your comment, Tony. Maybe Landseer would be pleased to see how popular his lions have become? As for the pigeons, perhaps they were just keeping a low profile whenever I passed by!!! Thank you again for your comment.

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Daniel Castelli on Are those Lions Worn Out Yet? London’s No-Cost Adventures

Comment posted: 09/04/2025

We first visited London in 2006. I was out of sorts. An American in London, unaware of local norms regarding street shooting. Our second day we visited Trafalgar square. I was in my element and self-imposed restrictions fell away. Everything you have described about the square is true. I found the same feeling of freedom and fun in New York’s Washington Square Park.
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Danilo Leonardi replied:

Comment posted: 09/04/2025

Thank you so much for reading the article and for taking the time to share your thoughts, Daniel. Trafalgar Square has always felt to me more like a place you pass through, yet there is as you say a sense of freedom and fun in observing and also, recording life there through photography. I can imagine Washington Square Park in NYC offering something similar as you point out. Thanks again for your kind words.

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Alexander Seidler on Are those Lions Worn Out Yet? London’s No-Cost Adventures

Comment posted: 09/04/2025

Thanks for your article and very good photos !
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Danilo Leonardi replied:

Comment posted: 09/04/2025

Thank you so much, Alexander. I really appreciate you taking the time to read my article and I'm glad you enjoyed the pictures!

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Thomas Wolstenholme on Are those Lions Worn Out Yet? London’s No-Cost Adventures

Comment posted: 09/04/2025

It has been many years since I last was in London walking about, but you absolutely nailed the vibe of Trafalgar Square. Street photography really has not been my thing - at least to do myself - but I recognize when someone has done a good job of it and you did. I used a somewhat older Nikon similar to your Fuji about several years ago in Bonaire for, of all things, landscapes and was surprised how well it did at a low ISO with prints up to about 11 x 14. The Fuji is clearly far better, partially because it is newer technology and likely also because the Fuji sensor technology produces very unique results. What you have inspired me to do is perhaps to try street photography again, but using by D750 and a much longer lens while placing myself far from the action. Thank you.
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Danilo Leonardi replied:

Comment posted: 09/04/2025

Thank you so much for your kind words and for taking the time to share your thoughts. It really means a great deal. It's surprising just how much quality even smaller sensors can deliver. Bigger isn't always better. A high-resolution, large, sensor can also magnify the slightest imperfections in photographic technique. Sometimes, small really is beautiful. Wishing you all the best with your adventure using the D750 and a long lens. I’m truly delighted — and honoured! — to have offered a bit of inspiration.

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